Corie Apodaca

Biography

Corie Apodaca joined Mountaineer athletics in June 2023 as associate director of sports marketing. In this role, she is the direct sports marketing contact for women's basketball and volleyball and oversees the Mountaineer Kids Club. In 2025, Apodaca was promoted to director of digital marketing and revenue strategy. Apodaca deals primarily with direct digital marketing initiatives for WVU Athletics. She leads the charge in creating paid social media ads, mobile app developments and Google ads. Apodaca has been involved in the department's renewed initiatives to drive season ticket sales for WVU's ticketed sporting events. Apodaca also manages the strategy and execution of all email marketing and marketing automation across all WVU sports. Her initiatives produced over $2.4 million in ticket revenue in 2024, and saw a 60% year-over-year increase in open rate across all email marketing and marketing automation. In her role with the women's basketball and volleyball programs, Apodaca helped double season ticket sales for the women's basketball program for the 2024-25 season, and increased total attendance by 40% for the 2023-24 season. With volleyball, Apodaca increased attendance by 19% per game during the 2024 season. Apodaca comes to WVU after serving as Long Beach State's associate sports marketing director where she oversaw baseball, women's volleyball and women's basketball. She was tasked with leading all on-field promotions, sponsor activations, community outreach and m