Connor Whelan

Biography

Dr. Connor Whelan was named Deputy Athletic Director and Chief Revenue Officer (CRO) in June of 2025. In his role at Toledo, Whelan oversees all external operations, including corporate partnerships, revenue strategy, development, premium seating, marketing, brand strategy, ticket sales and fan engagement, playing a key leadership role in the department's financial growth initiatives. He also serves as the sport administrator for men's basketball and women's volleyball. Whelan brings a wealth of experience in athletic administration, fan experience, student engagement, and revenue generation, most recently serving as Associate Athletic Director for Fan Experience and Sales at Mississippi State University. During his tenure at Mississippi State from 2022-25, Whelan spearheaded record-breaking ticket sales, innovative marketing campaigns, and historic attendance milestones. He led the rollout of a new outbound ticket sales program that generated more than $5 million in revenue and set all-time football ticket revenue records ($27.1 million in 2023). He also led the strategy for "Super Bulldog Weekend," which set an NCAA on-campus baseball attendance record (16,423 fans) and generated more than $1 million in revenue. Prior to Mississippi State, Whelan served as Assistant Athletic Director for Fan Experience and Sales at Wake Forest University where he guided football marketing efforts to three sellouts and set record-breaking ticket revenue numbers in 2021. Whelan also held posi