Deion "Coach Prime" Sanders

Biography

Known as “Prime Time” during his Hall of Fame playing career, Deion Sanders has since transitioned into “Coach Prime,” and was named the 28th full-time head football coach at the University of Colorado on Dec. 3, 2022. Entering his fourth season, Coach Prime orchestrated one of the quickest turnarounds in college football, taking over an 1-11 team in 2022, improving to 4-8 in his first season in 2023 and then leading the Buffs to a 9-4 record in 2024, including a 7-2 record in Big 12 play, tying for first place in the league standings and within a game of the Big 12 Championship game and shot at the College Football Playoffs. Colorado finished the 2025 season with a 3-9 record. Coach Prime’s arrival on campus immediately came with the Buffs being placed into the center of the college football world, and arguably the center of the sports world in September of his first season. Despite finishing 4-8 in his first season, Colorado was the most watched team in the nation until the final week of the regular season. CU was on network television a CU record five times and had eight games on either network TV or the flagship ESPN. In year two of his tenure, CU shattered both of those records by appearing on network TV eight times, and for the first time appearing on each CBS and NBC and on the two partners with the Big 12, ABC and FOX, at least once throughout the season. Additionally, all 13 games were on either network TV or the flagship ESPN. CU was one of two teams in the regular