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Coaching Intelligence

Overview

Biography

Max Feldman has entered his first season working with the UCLA men's basketball program as the assistant general manager in 2025-26. Feldman joined the Bruins' staff in August of 2025 to assist UCLA's program in recruiting and player development. Feldman, who grew up in Highland Park, Ill., assists the men's basketball program in a variety of avenues, including roster management, recruiting databases and player development. He also serves as a liaison between the men's basketball program and the university's compliance and branding arms. After graduating from the University of Illinois in 2022, Feldman's professional experiences have centered largely within grassroots scouting and the transfer portal. From 2021 through 2025, he had worked as the director of scouting and as a national scouting analyst for MADE Hoops, an organization that specializes in youth basketball events at the middle school and high school age levels. As a college student at Illinois, Feldman served as an intern with Priority Sports Agency. His work with Priority Sports included pre-draft preparations, scouting and basketball operations tasks. He graduated from Illinois with his undergraduate degree in sport management with a minor in journalism. Feldman grew up in Highland Park, Ill., a suburban city roughly 25 miles north of Chicago.

Career

Career Path

Illinois, '22

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Frequently Asked Questions

What is Max Feldman's role at University of California-Los Angeles?
Max Feldman serves as Assistant General Manager for University of California-Los Angeles Men's Basketball.
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