Brad Larrondo

Biography

A veteran of college athletics for more than two decades, Brad Larrondo has joined Head Coach Kirby Moore’s staff as WSU Football’s executive senior associate AD / general manager. Larrondo brings a wealth of experience to Pullman having spent the previous three seasons working closely with Moore at Missouri. For the 2024-25 seasons, Larrondo served as the CEO of Every True Tiger Brands, an NIL Marketing and Branding agency for Missouri athletes. The NIL marketing and brand agency has established itself as a leading collective in college football. Larrondo spent the 2023 season as an assistant athletic director/director football external relations & recruiting at Missouri. Larrondo arrived at Mizzou after two seasons (2021-22) at Auburn where he was an associate athletic director and football chief of staff under head coach Bryan Harsin. Larrondo served in a similar role under Harsin at Boise State. At Boise State, Larrondo was the primary sport liaison to the director of athletics for football, while also serving in a chief of staff role under the head coach. Named a senior associate athletic director and football chief of staff in July 2019, he was the athletic department's primary football contact and the liaison for the head coach, assisting with oversight of the football support staff. Larrondo also provided external support for fundraising and community outreach and assisted with the direction and growth of the program. He also worked closely with the Director of Athlet