Cara Kaye

Biography

Cara Kaye is in her eighth year overseeing social media and creative content for the men's basketball team. She was promoted to Creative Director in June 2021. In her role, Kaye is responsible for managing all of the men's basketball social media platforms and developing social strategy and content for current and emerging platforms. In addition, she develops original material including photo, video, graphics, and motion graphics to enhance the MSU men's basketball's digital presence. Kaye graduated from Michigan State University in 2017 with a bachelor of science in marketing from the Eli Broad College of Business. While in school, she worked in the men's basketball office as a student secretary for two years and as a recruiting student assistant for the other two. She also worked as a teaching assistant in the Computer Science and Engineering Department and as a research assistant in the Eli Broad College of Business. Kaye earned a master's of science in market research from Michigan State University and served as a social media and recruiting graduate assistant for the men's basketball program.